SNOWBOARDING
UNBOUND
Bindings are history.
Under the surface, the Machina MagIC (Magnetic Interlocking Connection) Ride System is pure engineering obsession. Rare-earth magnets embedded in the sole and board plate snap your foot into perfect alignment with zero effort, guiding you in like an invisible hand. A quick quarter-twist engages precision helical cams that lock tighter than any strap ever could, transferring every ounce of power directly to your edges for unreal responsiveness. An ultra-light carbon fiber internal shell wraps from heel to calf, replacing the baseplate and highback you used to need. Integrated lacing runs through that shell for a dialed fit without ankle straps. And when it's time to pop off? A tethered leash (stash in your pocket or clip to your belt) rotates the cams open instantly. No bending, no fumbling. Even in deep powder.
A NEW WAVE OF RIDING
A new wave of riding is here, and it feels effortless. No more sitting in the snow wrestling straps while your crew waits. No more heavy bindings dragging you down. Just drop your foot, twist, and send. Skate to the lift faster. Lock in while you're still moving. Drop into the line before the snow even settles. Every run starts cleaner, ends quicker, and leaves you with more energy for the next one. It's that pure, addictive flow state where the gear disappears and all that's left is you and the mountain. Riders who've felt it call it freedom. We call it the future.
BUILT BY A RIDER, FOR RIDERS
This isn't some corporate committee's idea of "innovation." I'm Brendan Walker, lifelong snowboarder from the Northeast. I've spent decades chasing powder, building prototypes in my garage, and getting pissed off at the same things you do: cold fingers on ratchets, straps that loosen mid-run, extra weight killing my pop. I've patented binding tech before (Bon Hiver), won ISPO awards, and learned the hard way what actually works on snow. Machina isn't a side project, it's me fixing the frustrations I've lived with since day one, so you don't have to. This system was designed on the hill, tested on real runs, and refined until it felt like magic.
KICKSTARTER COMING JANUARY 27, 2026
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